I like helping an idea become something people can use. Understanding the business is part of that appeal. I want to know why the product should exist and what would make it worth building.

I'm interested in how AI changes everyday product work, including understanding a problem, shaping requirements and getting a first version built. I write about the choices involved and the work people need to stay responsible for.

This site is a project of its own. I'm using it to bring together what I'm building, the questions people ask me and ideas I want to explore further.